Chimin’ In Media

Meet Chimin’ In: a new media platform featuring videos, exclusive interviews, and podcasts with the nation’s best athletic talent. During this project, I led the two founders through a branding workshop in which we identified their target, articulated their unique value proposition and positioning statement, chose a tagline, and developed visual branding materials. This hybrid project combined visual identity and brand positioning work. I was able to use not only my design skillset, but also my marketing knowledge to craft the essence of the brand and help my clients prepare for their upcoming pitch to a prominent Atlanta sports agency.

Positioning

“For SEC sports fans who crave authenticity, Chimin’ In is a new online sports media platform for the nation’s top athletic talent that offers an exclusive look at the people behind the facemasks. Unlike tradition sports media outlets, we don’t skew the story. We created this platform for players to share their stories, struggles, and successes beyond the field. We are all players, all access.”

Target Definition + Brand Metaphors

My brand metaphor exercise helps provide a visual representation of who the client’s target is. When we develop an idea of what my client’s target is like—what he or she wears, where they go, what they do, and who they are—we can develop a better strategy to tailor the brand’s message to its target.

Official Launch

It’s Here: Chimin’ In

What is Chimin’ In?

Visual Identity & Brand Standards

Chimin’ In’s official logo consists of a bell brand mark coupled with a custom typeface. With the wide range of merchandise and materials Chimin’ In’s logo will be used on, I developed flexible branding materials with multiple arrangements, combinations, and colors options.