bohan

bohan is a Nashville-based independent, full-service agency representing clients such as Stein Mart, O’Charley’s, Pigeon Forge’s Department of Tourism, Frist Art Museum and BlueCross BlueShield of TN. I worked under bohan’s Executive Creative Director to craft cross-platform content strategies for retail, tourism and restaurant clients. Our intern team supported the account team with comprehensive competitive audits and assisted the creative department with concept development and photo/video shoots.

Branded Animations

For my agency-branded animations, I chose game-themed designs to reflect bohan’s “Play Smart Play Hard Play Nice” tagline.

Photo + Video Shoots

We helped style and model for Stein Mart’s brunch-themed social series, played supporting roles in Stein Mart’s employee training video, and assisted with a photoshoot for the WeGo Public Transit rebrand.

Research + Proposals

• Analyzed competitor video content from over 50 tourism destinations and proposed new concepts and video uses to the Pigeon Forge account team

• Proposed a fall Pinterest strategy for Stein Mart after analyzing competitor content and studying Pinterest's business guides

• Compiled social media competitor reports of four national healthcare provider networks to be used in a potential client proposal to an Arizona healthcare organization