Ever Ellis Email Marketing
Email Marketing
Our primary goal with email marketing is to push users to our website. Often our emails focus on sales and promotions, but we also use these for product sneak peeks and trade show events. I create the visual and written content, design the email, and then track the campaign’s performance within Mailchimp among the different segments in our mailing list.
Automations
I set up two automations in Mailchimp: one to send new customer forms to users who create an account, and another send a thank you offer to users who sign up to receive our emails. This has eliminated many steps in the new customer onboarding process and has allowed us to create an immediate touchpoint right when users interact with our website.
